Email segmentation is key in reaching the right people with the right content, and CleverReach excels with its extensive segmentation options. You can divide your mailing lists according to the products connected to a user, how often they've read your past mailings or clicked on links, and even their last place of residence.
It's also possible to send emails based on when the user first registered with you, meaning, for example, you could send offers or special emails to your first handful of subscribers. CleverReach's interface isn't the simplest. Right from the start, it adds an extra step to logging in by requiring you to also enter an assigned customer ID alongside your regular login details.
Once in, you need to dig around slightly more than on other services to track down a Create Email button. It's a similar story when editing templates, with many of the features taking an extra step here or there as you go along—although the results are still solid. In CleverReach's favor, it offers comprehensive statistics along with colorful graphs so you can see precisely how well your targeted campaigns are performing. Just don't expect it to be the easiest—there's a learning curve and not everything seems as intuitive as it does elsewhere.
Note: CleverReach is currently beta testing a new email newsletter editor that's simpler and easier to use than the standard email editor. Connect CleverReach with Zapier , and you can automatically create subscribers in CleverReach whenever trigger events happen in the other apps you use most. Here are just a couple of examples. Sendinblue Web. Timing is everything when it comes to email marketing, and Sendinblue handles this with razor-sharp focus.
Most services allow you to schedule your emails, but few make it quite as simple as Sendinblue, thanks to an easy-to-use interface that allows you to plan even months in advance.
It also updates to your time zone, whereas other email newsletter apps stick with a time that might not make much sense to you. Upgrade to a premium plan, and Sendinblue will figure out the best time of day for reaching out to your specific audience.
It's based on each individual recipient's past behaviors, looking back on when they were most likely to open your previous emails. That takes out a lot of the potential guesswork and testing involved in timing your campaigns. Sendinblue offers a standard selection of templates that are easily tweaked via a drag-and-drop interface.
The rest of Sendinblue's interface is a little more clinical than others on this list, but once you get used to its more text-heavy ways, it offers what you need. Connect Sendinblue with Zapier , and you can automatically create Sendinblue subscribers from your other apps. Mailchimp Web. Mailchimp prides itself on being an all-in-one marketing platform for small businesses.
That can sound intimidating if you simply want a good way of formulating email newsletters. But because it started out as an email newsletter service, it offers a lot of simple functionality for when you're starting out—along with the opportunity to upscale your campaigns as your business develops. Its templates are more blank canvas than some other apps' polished choices, but that gives you a lot of flexibility. The drag-and-drop interface is reminiscent of website builder Wix, so if your website is built on Wix, this might be a good fit.
Segmentation options are easy to manage, but expect to upgrade to a premium plan if you want in-depth statistical analysis and performance reports. Overall, Mailchimp is intuitive and welcoming. Being able to sign up for free means it's easy to dive in without missing out, and you'll appreciate how it grows alongside your business. And Mailchimp's Zapier integration allows you to extend its value even further, automatically adding your leads to Mailchimp and sharing contacts across contact databases.
ConvertKit Web. ConvertKit is built for creators. The app goes beyond email to include landing pages and digital products, but newsletters called "broadcasts" are at the heart of it all.
The email editor in ConvertKit functions a lot like a website builder. There aren't any pre-designed templates on offer—largely because the tool emphasizes a minimal, text-forward design for broadcasts—but you can create and save your own templates for reuse. If you're sending a paid newsletter or other digital product, ConvertKit makes it easy to sell to your list, collect payments, and segment paid subscribers. Payments are powered by Stripe, but you can set them up without leaving ConvertKit's app.
Once you're set up to collect payments, simply add a product, set the price, and you're in business. You can start using ConvertKit—and even selling digital products—for free. If you sign up for a paid plan, ConvertKit includes free, done-for-you migration from your current email provider. Free Trial: www. Zoho are kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.
What we liked: Well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video and polls.
A cool feature is that you can upload images from Unsplash directly in the editor. Segmentation is also possible. We particularly liked their range of email and form templates. The form builder could be easier to use with the use of drag and drop technology. They also halved the email allowance, which makes it quite limited compared to some tools on this list. Try out Zoho for free! Not bad at all. Unfortunately, a recent change in Omnisend's pricing means that the number of emails you can send has decreased dramatically.
What were 15, emails per month 2, per day are now just , and you can only contact subscribers. This might work for you if you need an advanced service but have few subscribers, but I imagine you'll quickly outgrow the allowances.
These pro, paid features include webinars, sales funnels and advanced marketing automation. What is included are unlimited emails and a website builder with 5 GB of bandwidth. You can also connect your own domain and make use of their SEO-optimization tools. Autoresponders and automations are reserved for higher-tier paid plans, and, of course, you'll have to put up with the GetResponse branding.
Small businesses with few subscribers looking for a tool to set up both a simple website and manage their email marketing.
SendPulse offers a multichannel platform for marketers looking to do more than just email marketing. Web push notifications come included in the free plan, and you can also opt to have a free monthly plan of 12, SMTP emails. Where they should improve: I came across a few issues with their email editor, which was at times buggy and slow. Without a workflow-based editor for basic autoresponders, these can also be a bit cumbersome to manage.
Free Trial: sendpulse. After Mailchimp and Moosend, here's another animal in the email marketing zoo. EmailOctopus is a special breed: it used to be built on top of the Amazon SES service that provides the email infrastructure. The AWS account is optional now, though, meaning that you can use it just like any other newsletter service. They let you have a generous subscribers for free, with a sending limit of 10, emails per month.
If you are using Amazon's servers, you can even use the free quota of currently up to 62, emails. What we liked : prices on the paid plans are on the lower end e. There's an API available as well as a Zapier integration. What they should improve : The range of features is a bit limited, though, if you are only looking to send classic newsletters and autoresponders you may have everything you need.
They also seem to be relaxed about senders dealing with cryptocurrency and affiliate marketing. Industries other email providers often reject. Free plan : www. You can also add unlimited users and assign contacts to each of them. The drag and drop editor is pretty smooth and helpfully points out anything you might have missed. Unfortunately, they do not offer anything special when it comes to email templates — you just have one basic newsletter or promotion template to customize.
Video courses designed to help you become a better Zapier user. Learn about automation anytime, anywhere with our on-demand webinar library. Share and collaborate on work with your team in Zapier. Manage multiple teams with advanced administrative controls in Zapier. Your content dropped in the search rankings thanks to a new Google update, or maybe your Facebook ads aren't generating leads like they used to. Either way, one thing is clear: when you don't own the channels where you reach customers, the ground can always shift beneath you.
That's where email marketing shines. Maybe you've been sending customers emails via bcc in Gmail, and now you're ready to find a better solution—something actually built for businesses. Better often means more expensive, but there's an entire ecosystem of free email marketing tools available, and they have all the features you'll need to build out your email marketing and then some.
We researched and tested dozens of free email marketing apps to find the best ones for a variety of use cases and business types.
Here are the seven best free email newsletter services. Mailchimp for a growing email marketing program. HubSpot for scalability. MailerLite for advanced email marketers. Moosend for eCommerce businesses.
Sendinblue for building automated workflows. Mailjet for collaborating with developers. Zoho Campaigns for the most generous free plan. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free.
If you're just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices. Here's what we looked for when testing free email marketing software:. The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your "free" platform isn't free for very long.
We kept this in mind while testing. Email templates and customization. You shouldn't have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started. Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time.
Built-in Spam Checker. SpamAssassin analyzes your text and gives you a spam score. The lower the score, the better the chance of your email getting to the inbox. Unsubscribe Wizard. Remove unsubscribers in multiple ways — by uploading a file with addresses, by connecting to your server, or with your very own unsubscribe form.
Automatic Delete Bounces. This software sender will delete those addresses from your mailing lists automatically. Try all our tools to mass mail and schedule emails! Sending Bulk Emails is as Easy as No recurring fees. Pay only once and it will work forever! Now I make an order to purchase a full Email Sender version.
I tried out many other software before I have chosen Atomic Email Sender - I am pleased with its way of working and useful features. Colin Miller. Perfect Software for your online marketing requirements I will highly recommend it.
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